Naming project, Chronicle Books and Method
When Adam Lowry and Eric Ryan founded Method, the environmentally friendly brand of cleaning products, they used packaging stylish enough to showcase on the countertop and pleasant aromas such as green tea and cucumber to transform household products into must-have lifestyle accessories. They were so taken with the title I wrote for their first book, Squeaky Green, they trademarked it as the name of their new product line for kids.
